fashion tech / entrepreneur / vc / advisor / product strategist / ux / latina / mom
Lisa Morales-Hellebo is a VC, seasoned entrepreneur, product strategist, and creative director with a career spanning 25 years working with start-ups to F500s on strategy and execution across branding, products,and innovation. She is currently a co-founder of The New York Supply Chain Meetup and The Worldwide Supply Chain Federation; and is co-founder and general partner of REFASHIOND Ventures — an NYC-based, early-stage supply chain technology venture fund investing in startups refashioning global supply chains. In 2014, Lisa founded and launched the New York Fashion Tech Lab with Springboard Enterprises and the Partnership Fund for NYC while serving as Executive Director for the first year. Lisa’s previous fashion tech startup, Shopsy, raised capital and participated in TechStars in 2012 after she was selected as one of the Top 10 Women in DC Tech. She’s been featured in numerous publications and media outlets, and is profiled in the bestselling book; Disrupters: Success Strategies from Women Who Break the Mold. Lisa is active in the startup community, serves on the Board of Puerto Rican accelerator, Parallel18, and mentors at The Startup Institute and The Founder Institute.
Born in the Bronx, New York, Lisa went to college in Pittsburgh, where she received her BFA in Graphic Design with University Honors from Carnegie Mellon University. She’s a life-long lover of all things fashion, is addicted to new media, technology, entrepreneurship and travel. While living in Norway with her husband for nearly three years, she freelanced and learned the language, adding fluent Norwegian to her list of accomplishments. Lisa currently lives in the NYC suburbs of Westchester County with her husband, two sons, and rescue mutt named Rocky.